Various 3D innovations, such as 3D camcorders, 3D projectors and 3D televisions, were in the limelight at the 2010 International Broadcasting Convention (IBC) in Amsterdam.
The five-day show, which aims to demonstrate the latest technologies and products in the electronic media industry, opened here on Friday and drew some 1,300 exhibitors.
Almost all the leading manufacturers are showcasing their latest developments for 3D production and delivery, bringing the digital future to now. Visitors wearing glasses could enjoy the vivid scene, the same as watching AVATAR, the grand movie which makes the 3D technologies known to the public.
At the show, Canon presents a range of professional imaging products, including a 3D shooting rig using two newly-announced XF105 camcorders. Panasonic displays its 3D camcorder the AG-3DA1 and announced it already has more than 800 pre-orders worldwide.
Al Caudullo is selling online at 3D samurai a multi camera beam splitter rig and 3d field monitor, capable of accommodating these camera and the Red.
“These new rigs make 3D so practical. You can go out and shoot as you would on 2D,” an expert commented.
“The growth in digital stereoscopic 3D over the last few years has been remarkable,” the organizer said in a press release. “Five years ago it was a technology demonstration; today we have seen James Cameron’s Avatar become the highest-grossing movie of all time, with its imaginative and sensitive use of 3D the top creative talking point.”
Sky and ESPN, two sports broadcasters, will launch stereo 3D channels this year. The DVB said it anticipates completion of the specification for DVB-3DTV by the end of 2010.
Wealth Tv is going to 24 hour 3D programming in January 2001.
Another hot topic at the exhibition is hybrid platform, which merge television with Internet capability, would allow users to view countless programs on-demand at any time and make a video dialogue with friends online before the screen.
However, funding problem could slower the application of so many innovation and technologies.
“Audiences are fragmenting. Technologies are multiplying. New platforms are constantly being invented,” Michael Lyons, chairman of BBC Trust, addressed delegates at the IBC technical conference. “Everywhere, funding is under pressure.”
As the leading international forum for the electronic media industry, the IBC was first held in 1967 in London. It has become one of the most influential events in the digital broadcasting industry worldwide.