The pioneer of 3D print on the written press market in Europe was a Belgian newspaper La Derniere Heure, the first ever in Europe to release a 3D edition. It was followed by the British tabloid The Sun which also went 3D at the beginning of June. Just a couple of months after these European launches, two of the leading sports newspapers in Romania released 3D editions. Competitors Gazeta Sporturilor and ProSport published their first 3D editions on the same day, at the beginning of this month.
“The moment when 3D newspapers appeared abroad, it was clear to us that ProSport needed to offer its readers at least one such edition,” Cosmina Noaghea, publishing director of PubliMedia International, tells Business Review. So far, there have been two ProSport 3D editions – on July 1 and 12. If advertisers continue to be interested in these projects, the publication is willing to release more.
“Of course, more effort was required from everyone involved in this project – the editorial, marketing, production and distribution departments,” she adds. For instance, much greater effort for processing the images is needed for a 3D edition. The lay-out department started working a few days earlier in order to process the pictures. All the images were processed and the 2D images modified using a depth map in order to emphasize the various fronts. Thus, most pictures had three fronts – the main front, the secondary front and the background. More attention was also given when the paper went to print.
The 3D format was seen as an opportunity “to bring one more argument in favor of the value of the written press. It does not represent the future of the written media,” says the director. But it appears that for a while at least, until 3D mania dies down – if it does – these newspapers have found the successful recipe to keep print relevant.
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