BBC Throws in the Towel on 3DTV

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The BBC is to suspend 3D programming for an indefinite period due to a “lack of public appetite” for the technology.

Kim Shillinglaw, the BBC’s head of 3D, said it has “not taken off” with audiences who find it “quite hassly”.

The BBC’s decision to suspend 3D programming isn’t a great surprise given that the take-up of 3D-enabled televisions has been slow. Some blame the reliance on 3D glasses – it can be a hassle to take them off every time the viewer wants to glance at their smartphone or walk into the kitchen – but there’s also a significant number of people who think it actually degrades from the original footage.

The BBC’s 3D project will culminate in the 3D Doctor Who anniversary episode this November, as well as two other minor 3D projects that have to be seen through.[More…]

Soure: BBC UK

 

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