Content Anywhere, Anytime Needs to be Monetized, Saved

“This is the show! If you don’t like it, go to the one in Staten Island!” – Rocky Horror Announcer, Fame, MGM (1980)

Today, we’re overwhelmed with news, information and entertainment options.

Whether you’re at home or away, broadcasters are all vying for your attention, your time, your money.

That’s the evolutionary shift the NAB (National Association of Broadcasters) show participants and attendees struggle with these days.
It isn’t easy to move into new, uncharted areas.  It used to be it was big studios, big iron, and big cigars. Now, it’s less about being vertically integrated than knowing how to loosely, flexibly integrate and leverage resources.

Companies like Dalet, Harmonics and Accenture showed off some great production solutions; but we were more intrigued with their emphasis on how they could help content owners/deliverers protect, repurpose, recycle and monetize the assets.

Produce, Monetize – The most active booths at NAB were those that offered complete solutions built around their core technologies. Solutions that could economically slash production time/costs and enable content providers to provide you with what you want, on the device you prefer … first. Source – Harmonic

Growing Cast
That’s the focus for the majors – CNN, ABC, NBC, BBC, TBS, Warner, Disney and bollywood – all of which continually produce Petabytes of rich content assets they want to leverage to the Nth degree.

We were surprised at first to see a big presence of non-traditional broadcasters – Lowe’s, Safeway, Target, Home Depot, McDonald’s, Starbucks and Pizza Hut – just as intent on finding ways to improve their connection with consumers.

Think about it (which we didn’t before NAB), they have the same problems, networks, stations the indies have. They have to not only produce attention-holding content, they have to also slice, dice and deliver professional-looking content to the store, on the Web, direct to your device.

The new Media Asset Management (MAM) software and systems – along with the big data details on your web/personal device history – enable content producers and deliverers to elegantly provide just the right news/entertainment. It’s spellbinding to see.

Read more here.

 

Source: Marken Communications

 

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