The CBS Broadcsting Network (New York)will be promoting its fall TV season with a video inside a magazine. The first “moving pictures” advertisement in print will be featured at the company’s press conference. It will be launched with PepsiCo which will be endorsing its products and the network with its prime-time schedule. However, this video-chip ad embedded magazine are available only for the magazine’s subscribers in New York and Los Angeles areas. Elsewhere would be the usual copies…without the “moving pictures” advertisement on it.
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