Commenting on the report, an analyst from the team said: “One of the major trends the Global 3D Display market is witnessing is the increasing adoption of 3D displays in the Advertisement sector. The high popularity of 3D technology has encouraged advertising agencies to display 3D content on billboards and feature 3D advertisement films. These agencies have also employed autostereoscopic 3D technology for advertising on billboards. The increasing adoption of 3D technology in advertising is expected to foster the growth of the Global 3D Display market.”
According to the report, one of the major drivers of this market is the increase in 3D content. Since the commercialization of 3D displays, television service providers, advertising agencies, and broadcasters have been focusing on airing more 3D content, displaying advertisements on 3D billboards, etc. As a result, 3D technology has evolved as one of the fastest growing display formats in the world. Though the Global 3D Display market is still in its nascent phase, the increasing popularity of 3D displays is expected to lead to its unprecedented growth during the forecast period.
Further, the report states that one of the major challenges hindering the growth of the market is the lack of interoperability among the organizations involved in the supply chain of the market. Many stakeholders are involved in the 3D content delivery value chain, namely, content owners, flat panel manufacturers, broadcasters, satellite operators, and platform operators. The lack of interoperability among these stakeholders is slowing down the adoption rate of 3D displays. Fortunately, with an ever-changing market within the 3D industry, many companies are beginning to see that with the help of market simulation and research models, they may be able to get a new handle on the market. However, according to the study, this may take some time.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
More of the research can be found here.
Source: Researchandmarkets.com