Slash Says His New 3D Video Getting Heavy Rotation In Canada is “Cool”

San Diego-based 3D Production studio PassmoreLab & Slash announced Rock Star Slash’s 3D music video, “By the Sword”, dropped into retail in April, is now being be broadcast in 3D and available exclusively to customers of Rogers Communications Inc. in Canada, Wolfmother’s Andrew Stockdale lends his vocals with Slash’s signature shredding. True to form, the ever hip Slash was quoted to be quite pleased, “It’s really cool to be broadcast in 3D in Canada.” The record, aptly titled SLASH, features an array of vocalists like Kid Rock, Dave Grohl, Myles Kennedy, Fergie, Adam Levine, Chris Cornell, Ozzy Osbourne, and Iggy Pop.

PassmoreLab produced all 3D aspects of the video, which was released internationally in theatres in August. The 3D video has never been aired before on 3D TV. Slash’s “By The Sword, in 3D!” can be seen 24/7 starting today on Rogers Digital TV Channel 900, free to Rogers Digital Cable subscribers.

The video is set in a post-apocalyptic future, in a deserted power plant populated by people hungry for music.  Our hero Slash and crew steps into the role to satiate this audience of crazed metal heads.

“Rock ‘n Roll is universal, and Slash is an icon,” continues Steve Glum. “This is a historic moment, a new chapter in entertainment programming, akin to when MTV launched. Everybody will remember that when 3D TV hit Canada, the first thing they saw was Slash.”

watch By The Sword

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