There’s been a backlash against 3D of late. Television manufacturers – LG aside – focused on anything but 3D at this year’s CES trade show in Las Vegas. Higher resolutions and smart TV capabilities were of a greater priority to most and stereoscopic video viewing on TVs seems to have been relegated to just another feature, carrying as much marketing weight as other former, more popular terminology like screen refresh rates and virtual surround sound.
The format is still thriving in cinemas, however. It’s getting bums on seats (for our American chums, that means “bottoms” not “hobos”). And 3D movies are said to make more money at box office than their 2D counterparts.
So the studios have a dilemma: it makes financial sense to continue to make 3D movies for the cinema, but the market for 3D in the home has never really taken off as expected. And manufacturer indifference doesn’t help.
The answer, then, according to some, is to get more content on to the shelves. The more 3D Blu-rays available, the more likely the adoption. And whether you agree with the philosophy or not, that includes 2D to 3D conversion of back-catalogue classics.
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Special thanks to Today3D.com.
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