This was a very interesting BUZZ that I found today and wanted to share with you.
Originally posted on: techcrunch.com/2018/04/16/the-eminem-ar-show/
With the debut of his Eminem Augmented app at Coachella last night, hip hop’s not-so-merry prankster took the (somewhat revolutionary) step of embracing the machine that so many musicians have raged against — by building an experience that actually enhances the way modern fans see live music.Rather than fighting the mobile phone phenomena, which has fans watching sets through the reflected glow of a cell phone’s live recording, the multiplatinum megastar decided to lose himself in the moment… and own it.“We figured, if the phones are going to be there and people are going to be putting them up in the air and looking at them anyway why don’t we provide a way to maybe change the way they’re perceiving the show,” says Def Jam chief executive (and Eminem manager ), Paul Rosenberg.
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