Today’s 360 VR Buzz: Macy’s is using VR instead of AR to sell furniture

This was a very interesting BUZZ that I found today and wanted to share with you.

Originally posted on: www.theverge.com/2018/3/19/17138960/macys-vr-furniture-selling-in-store-summ

Macy’s is planning to use VR experiences to sell furniture to customers in 50 stores by this summer, becoming the latest company to jump on the bandwagon (bandwagon?) of using virtual reality to sell products, via VentureBeat.Unlike AmazonIkea, or Target — all of which have some sort of augmented reality furniture experience so users can see how a table or chair might look in their living room — Macy’s is using actual VR, headset and all, to demo furniture to customers. As FurnitureToday reports, customers in Macy’s stores will be able to lay out a room with furniture using a tablet and then test the design by actually “entering” space in VR.

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