This was a very interesting BUZZ that I found today and wanted to share with you.
Originally posted on: https://vrscout.com
San Jose holographic display startup Light Field Lab and LA graphics company OTOY, which focuses on cloud-based high-end graphics, have officially announced a partnership that is “making the Star Trek Holodeck a reality” according to a recent press release.
This North-South California alliance will make use of Light Field Lab’s innovative headgear-free holographic system in conjunction with OTOY’s ORBX technology, which is the first no-royalty open-sourced format for this kind of display.
Star Trek‘s concept of a perfectly immersive VR world, sans headset or 3D glasses or any other kind of anchoring technological device, has been the white whale of the immersive entertainment industry since its infancy. This partnership claims to soon have the ability to fully immerse users in the sights and sounds of high-quality media content with no headset.
“We are building what we like to think of as the next generation beyond augmented reality and virtual reality,” said Light Field Lab CEO Jon Karafin at Greenlight Insight’s San Francisco VRS event, according to VB.
Light Field Lab began just last year and has already raised over $7 million towards the project, says The Hollywood Reporter.
Currently, the prototype format consists of holographic display panels that are just 2 feet long. But the creators and investors are confident that this new holographic form of VR visible to the naked eye will soon develop into something like the long-desired ‘Holodeck.’
“Light Field Lab has the potential to change the way we view and interact with media. This is essentially the holy grail of optical display technology, enabling things that seem like science fiction to be possible today,” said Vinod Khosla of Khosla Ventures, which has invested heavily in the project.
This team is not simply creating the VR space for a new step in content immersion; the partnership also came with an agreement from Endeavor and Roddenberry Entertainment to create original content designed specifically for the fledgling technology.
Roddenberry Entertainment was founded in 1967 by Star Trek creator Gene Roddenberry and was originally responsible for the concept of the ‘Holodeck’ in that franchise. Today, the company has created multiple modern Sci-Fi shows and is responsible for the popular reboot series Star Trek: Discovery.
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