This was a very interesting BUZZ that I found today and wanted to share with you.
Originally posted on: https://vrscout.com/news/shopify-apples-ar-quick-look/
Apple is on a roll with augmented reality. The company has worked with Pixar to create a special file format called USDZ which can take AR content and bring it into the real world in a way that seems more natural and just recently during Apple’s 2018 Keynote, Apple CEO Tim Cook showed off two impressive AR-based experiences that would run on the company’s ARKit2. Recent hiring data also indicates that Apple has big plans to merge AR with Apple Maps. On Monday, Apple released iOS 12 out into the wild and with it a slew of much-desired updates that iPhone and iPad users have been waiting for. One of most exciting being a new feature called AR Quick Look – which gives you the ability to view AR objects on your device directly through Apple’s Safari browser without the need for an extra, third-party app. Hot on the heels of this announcement, Ottawa, Ontario based e-commerce company, Shopify announced that they would be adding full support for AR Quick Look to anyone operating on their platform, giving over 600,000 Shopify merchants in 175 countries the ability to bring AR into their personal stores. That is a lot of AR powered commerce! Shopify itself is a business dedicated to providing merchants with the cutting-edge tools necessary to be a competitive force against big online retailers, such as Amazon, Alibaba, and Walmart; who, by the way, are already dabbling with AR.
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