This was a very interesting BUZZ that I found today and wanted to share with you.
Originally posted on: https://www.vrfocus.com/2018/09/what-investors-really-see-in-virtual-reality/
If you read VRFocus regularly – and we hope that you do – you’ll like as not be familiar with stories about how company A, which related to virtual reality (VR), augmented reality (AR), etcetera, has just completed a funding round or something similar. In a lot of cases, quite possibly the majority how they have acquired the funding boils down into two camps: one single investment or investors “led by company B”. But what makes immersive technology an interesting prospect for a business that specializes in investment? How much do they know about the market and the way development is going? After all, it’s not a question we really ever ask investors: why? So, when one such investment company, Intel Capital, emailed us interested in maybe contributing in some way on a future guest piece we said ‘okay, tell us what has you interested in VR/AR’. So, they sat down and had a chat about it. What follows is a roundtable discussion between Intel Capital investment directors Stephen Saltzman and Tammi Smorynski. With Ameet Bhansali, Intel Capital’s Vice President and Managing Director for New Technologies asking the questions and acting as moderator. Ameet Bhansali: If I brought your grandmothers into the room, how would you explain AR and VR to them? Stephen Saltzman: In AR, you’re adding information to the world around you. For consumers, think Pokémon Go. For companies, imagine a map that guides your drivers through a warehouse in the most efficient way possible. Tammi Smorynski: VR is a full-on simulation of something: performing surgery, walking through a city, or touring the solar system. You’re not adding information to your world; you’re in a completely different one.
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