Today’s Immersive VR Buzz: Leica and Insta360 Announce Strategic Partnership to Reinvent the Action Cam

This was a very interesting BUZZ that I found today and wanted to share with you.

Leica and Insta360 Announce Strategic Partnership to Reinvent the Action Cam

The companies co-engineered the new Insta360 ONE R, a groundbreaking adaptive action camera that offers a premium 1-inch sensor and advanced stabilization.

Today Leica Camera AG and Insta360 announced a partnership aimed at bringing true innovation and state-of-the-art imaging quality to the action camera and 360-degree camera spaces.

The announcement coincides with the launch of the Insta360 ONE R, an adaptive action camera that uses a unique interchangeable camera module to combine the creative freedom of 360-degree capture with the precision and resolution of traditional single-lens shooting.

Leica and Insta360 co-engineered the premium Insta360 ONE R 1-Inch Edition, which offers creators a 5.3K 1-inch sensor to achieve image quality and dynamic range never before seen in an action cam, together with Insta360’s signature FlowState stabilization.

This 5.3K wide-angle lens can be instantly swapped for a dual-lens setup that captures the action in all directions at once and unlocks a range of creative techniques only possible with a 360-degree field of view.

The Insta360 ONE R 1-Inch Edition is the first result of Leica and Insta360’s shared vision of craftsmanship and innovation in an era when cameras have a more central role in culture and communication than ever before.

‘With Insta360, we have found the right partner to bring the decades of Leica optical and digital imaging expertise into a new product segment. We think that Insta360 has an extremely high level of know-how in the software sector – especially in the field of 360-degree acquisition technologies.

The aim of our cooperation is to develop innovative technologies under the highest image and quality standards, trying to push the limits of what is technically possible’, says Matthias Harsch, CEO of Leica Camera AG.

JK Liu, Insta360 founder, said: “For more than a century, Leica has never stopped pushing the boundaries of what’s possible with a camera, and it’s never lost sight of a guiding ethos of craftsmanship and quality that inspires photographers to push their own work further.

They are the ideal partners to join us in perfecting a new generation of cameras that serve users at every step of the creative process — from capture to editing to sharing.

Combining the expertise in optics and imaging design of Leica with Insta360’s unique portfolio of innovations, including gimbal-free stabilization and smart editing software, will allow both brands to redefine categories and realize the potential of new camera formats and modes of capture.”

About Leica Camera

Leica Camera AG is an internationally operating, premium-segment manufacturer of cameras and sport optics products. The legendary reputation of the Leica brand is founded on a long tradition of excellent quality, German craftsmanship, and German industrial design, together with a long-standing tradition of innovative technologies.

Leica Camera AG has its headquarters in Wetzlar, in the state of Hesse in Germany, and a second production site in Vila Nova de Famalicão, Portugal and operates its own worldwide network of regional organizations, Leica Retail Stores, Leica Galleries and Leica Academies.

About Insta360

Founded in 2015, Insta360 makes boldly innovative cameras that help people capture and share their lives. Loved by athletes and creators, the brand’s ONE series cameras pioneered the use of compact dual-lens design to redefine what’s possible with an action camera.

The ONE series brings together groundbreaking stabilization, the ability to easily capture drone-like aerial angles, and the freedom to reframe a shot in any direction after the fact — all in a palm-sized device.

In addition to innovative action cameras, Insta360 also offers a premium range of ultra-high-resolution professional VR cameras. Their best-in-class imaging and streamlined workflows make it easy for filmmakers to jump into immersive content production.

Press contact:  
Max Richter
Insta360
pr@insta360.com

Order the Insta360 One X here and get a FREE Selfie Stick!
Order the Insta360 One X here and get a FREE Selfie Stick!

What is 360 VR Video?

360 video is a video that is recorded in all directions at the same time with multiple cameras. The videos are stitched together either internally in the camera or externally using special software.

It then forms one spherical video that is controlled by the viewer, enabling them to look up, down, right or left at their discretion.

Is 360 Video Virtual Reality?

I want you to be the judge.

Recommended MicroSD Card for use with the Fusion 360 camera

Recommended MicroSD Card for use with the Fusion 360 camera 

How are you watching your 360 VR Video?

Are you watching on your PC?

Is it Facebook? YouTube? Veer.TV ?

Or better still, are you using your Samsung Galaxy Smartphone with your Samsung Gear VR Headset?

GoPro-Fusion-Tripod-Mount-1_4-20-screw-thread for GoPro Fusion

Or are you using another smartphone with a Google Cardboard? Google Daydream?

Leave a comment below. Let us know what you like or don’t like. If you have seen a 360 VR video that you think is awesome, tell us, and we will feature it.

What type of VR Headset do you own? Or do you watch with your computer? Smartphone?

Do you have a VR camera? Ricoh Theta S? Ion360?  Samsung 360 gear? Insta360?

And if you are looking for 360 Video Production Services, contact Al Caudullo exploretv@gmail.com

With 37 years of Media experience, we can Deliver More for You in 360 Video. Click here to see what our customers say about our work

Utilizing state of the art technology, Al Caudullo, and his team has been delivering award-winning compelling productions spanning the globe. Exotic destinations blended with unique cultural experiences give viewers an experience like no other.

From vibrant American cities like San Francisco and Las Vegas to the isolated mountains of Mongolia. From ancient civilizations of Cambodia and Myanmar to the lush resorts of Southeast Asia and beyond. All from the comfort of your living room.



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