Daily Blog

3D May Fall Flat — Gartenberg

In this article, Michael Gartenberg of Entelligence will explore where 3D industry is and where it’s going — on both micro and macro levels — with a unique insight.

The big theme that stood out for me last week at IFA was the idea of 3D driving sales of new TVs. Both Sony and Panasonic made strong plays for 3D at their press conferences, although Sony did a much better job, giving the audience 3D glasses and showing the trailer for “Cloudy with a Chance of Meatballs” along with footage of FIFA Soccer and Gran Turismo running on the PS3 — the cockpit view in GT was particularly impressive. Panasonic’s presentation was a little odder, with the audience being asked to “imagine” what 3D would look like during a slideshow of still images of various events like boxing matches. It was kind of like introducing color TV by showing off a black and white screen and asking the audience to imagine it in color.

More of this at engadget.com.