This article was originally published on 3Droundabout.com.
CAMERON | PACE Group: What do you think was on people’s minds at this year’s NAB?
Vince Pace: I believe the focus was on how emerging technologies, including 4K and glasses-free display, fit into a company’s business model. That’s what CPG is all about. For 14 years, we’ve been concentrating on how to innovate emerging technology applied to a 3D production.
I think there was some fear in Las Vegas, since nobody wants to change their current business model. With any new innovation, there’s bound to be pushback. We just need to recognize that and accept it. The key is to take innovations like 3D, autostereoscopic display and 4K and integrate them so they provide an enhanced experience for the viewer and make good business sense. Eventually, the added benefits of utilizing the technology turn into higher entertainment value and increased revenue.
Everybody should be prepared to handle this industry in a new and exciting way. In a digital landscape, we don’t have to conform to methodologies or constraints of the past. We should just get ready to sit back and enjoy the ride because it’s not going to stop with just resolution or display size. Maybe it will stop when you see a screen, perhaps as big as the wall in your living room, and you’ll engage with the world around you as if it’s right there. Entertainment will shift to experience and that experience will become more real with the use of these innovative technologies. 3D will be an essential part of that dynamic.
CPG: So you anticipate that 4K and autostereoscopic (glasses-free 3D) displays will find their way into homes soon?
Pace’s answer and more at 3droundabout.com