While rival television manufacturers are giving up on OLED technology, LG is vowing to make it more affordable to the consumer. The South Korean company is also planning to price future 4K sets aggressively in an effort to drive adoption.
But LG is taking a different route. In an effort to drive OLED adoption, it’s launching its cheapest OLED sets to date. The latest model, a 55-inch Full HD set that will initially be available in Australia, will cost $3,999 — significantly less than last year’s $5,999 model.
LG is also working to make 4K TV sets more accessible — though for the foreseeable future, they’ll remain too expensive for the average consumer. The company’s 65-inch EC970T, which will go on sale this November, will have a $9,999 price tag. The 77-inch model will cost a whopping $22,999. Both are curved OLED sets with 3840×2160 resolutions.
Source: http://www.technobuffalo.com