Low-cost 4K Cameras, Easy-to-use Production Tools And More Discussed


Santa Clara, Ca – August 5, 2015 –  Because the media and entertainment industry rapidly rebuilds itself  to meet consumer demands and expectations, the Flash Memory Summit (FMS) 2015 is conducting a full day of educational/ informative sessions to highlight the growing demand for high-capacity, high-performance media that can quickly capture and store today’s 4K video content.  The FMS M&E day will be held August 11 at the Santa Clara Convention Center as part of the organization’s three-day technology conference.

The availability of low-cost 4K cameras, inexpensive/easy-to-use production tools and powerful desktop/notebook systems are widely used by studio, network, station, theatrical producers and directors as well as a growing number of independent filmmakers.  All of the content producers are moving quickly to create content that tells stories, educates, entertains, preserves history, inspires others and if possible change the world around us.

To explore the opportunities and challenges of high-resolution media production for organizations and individuals at every step of the capture to final cut process, FMS M&E Day activities will include a series of panel discussions and roundtables that will be open to registered FMS attendee at no cost.

Activities will include:

8:30 a.m. – Flash in Studio/Broadcast Production/Post Storage panel discussion moderated by Guy Finley, Guy Finley, Executive Director of MESA (Media and Entertainment Services Alliance) with contributions/presentations by:
–       Andy Bellamy, AJA Video Systems – The Death of Film
–       Sam Bogoch, Axle Video –  Managing the Firehose of Video Capture
–       Alex Grossman, Quantum –  Keeping the Video Pipeline Full, Safe
–       Matthew Rehrer, Harmonic – Content’s Changing Environment
–       Yahya Mirza, Aclectic –  Handling Massive Scale Visual Effects Head-On

9:45 a.m. – Flash in Content Capture moderated by Douglas I. Sheer, CEO and Chief Analyst of DIS Consulting with contributions/insights by:
–       Chris Haeffner –  Other World Computing – What it Takes for Capture to Stick
–       Art Adams, Cinematographer – It’s Just the Way We Work
–       Chris Bross, DriveSavers – Tips to Get Your Film Shoot Home Safely!
–       Philip Hodgetts – Lumberjack Systems – Capture All You Want – if You Can’t Find it, What Good is It?
–       Jeff Foster – Sound Vision Media – Drone Filmmaking Expert on Taking Films to New Heights

3:15 p.m. – The New Hollywood moderated by computer industry maven Mike Mihalik.  Joining Mihalik to discuss the new breed and filmmakers and their requirements will be:
–       Dan May, President/Americas, Blackmagic Design
–       Steve Eisen – Filmmaker – Eisen Video
–       Larry O’Connor, Founder/CEO, Other World Computing
–       Cullie Poseria – Filmmaker – Our Budget is More Than Money
–       Jeff Stansfield, President, Advantage Video Systems

4:35 p.m. – Roundtable of Industry Analysts, Experts moderated by Alex Grossman, Vice President Media/Entertainment, Quantum.  Joining Grossman on the open discussions will be:
–       Pat Griffis, Executive Director, Office of the CTO/SMPTE (Society of Motion Picture and Television Engineers) – who will provide a quick update of technology standards and technologies to enable content to be shot/produced and viewed not just in 4K but in future higher resolutions
–       Douglas Sheer, CEO, DIS Consulting
–       Guy Finley, President, Finley Associates (Executive Director, MESAlliance)
–       Mike Mihalik, Industry Maven

The special one-day open M&E sessions will bring  together influential digital storage providers, equipment and software manufacturers and media and entertainment end users to explore and explain the growing demands for filmmakers and what they need from storage and solution providers to economically, reliably meet their requirements.  All four of the special sessions will be open to registered attendees at no cost on August 11 at the Santa Clara Convention Center.

For more information on all of the seminars and sessions, visit http://www.flashmemorysummit.com/English/Conference/Seminar_Session_Descriptions.html.

The M&E and all open sessions are available to interested parties on a complimentary basis when they sign-up online for open sessions and exhibits at https://www.expotracshows.com/flash-memory/2015/ using the secret code – FM15WBS.

The August 1113 sessions are part of the Flash Memory Summit’s expanded program that offers information on key technologies, applications, storage advances and innovations including enterprise and IT (information technology) applications.

Now in its tenth year, FMS showcases the mainstream applications, key technologies, and leading vendors that are driving the multi-billion dollar non-volatile memory and SSD markets. The world’s largest storage event features trends, innovations and influencers driving the adoption of flash memory in enterprise applications, as well as in smartphones, tablets, entertainment and personal/business solutions.

Members of the media and press are invited to contact Melissa Kallos – Press@FlashMemorySummit.com