No. Households With a 3D TV Set to Jump

You’ve probably heard some stories about major sporting events being produced for 3D. Recent events like this week’s All-Star Home Run Derby, the recent World Cup and the Masters golf tournament are fueling demand for 3D TV at a time when relatively few households own 3D-capable TV sets. But the consumer electronics supply chain is hard at work bringing more 3D TV sets to market. As many as 5.99 million 3D TV sets will ship worldwide by the end of this year, according to IMS Research. But the big growth remains ahead:

More than 218 million 3D TV sets will ship between 2010 to 2015.  Also, by the end of 2015, more than 241 million household will have a 3D Blu-ray Disc player, and more than 280 million will have an HD set-top box, many of which are capable of supporting 3D.

Maybe all of that volume will bring more service providers off the fence to support the technology. Comcast, DirecTV and, to a lesser extent, AT&T, have jumped out to support some of the earliest 3D TV programming, including the ESPN 3D channel that featured dozens of World Cup matches over the last month.

For other service providers, however, 3D TV remains a work in progress. Verizon has pledged to support 3D TV by the end of this year, but it has yet to publicly discuss further details of the service or channels it will offer.   Also, while early rollouts have stirred excitement about the technology, there have been minor glitches and other concerns. DirecTV and the YES Network offered the first New York Yankees game in 3D TV earlier this month, but a problem, reportedly in a fiber network connection, kept 3D features from kicking in right away. Sony also recently became the latest consumer electronics–maker, after Samsung, to issue a health warning about 3D TV.

But in its report, “3D Video & Gaming in the Home,” IMS Research said that ongoing releases of 3D theater movies, as well as competition in the home entertainment and consumer electronics sector, will help create a 3D TV market with high volume and aggressive pricing that narrows the gap in prices between 3D and 2D TV sets. IMS said that over the next five years the majority of high -end large-screen TV sets and Blu-ray Disc players will likely support 3D. The often overlooked base of 3D-capable HD set-top boxes will also help, as it will inspire content companies to invest in developing more 3D content, IMS said.

source: www.connectedplanetonline.com

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