Ultra HD No Rapid Uptake Until 2020?


Those wanting to benefit need to get in now to Ultra HD says research firm NSR.

he analyst expects to see Ultra HD programming, the linchpin of market development, showing strong global take-up rates, with fastest growth expected in North America and the weakest in Sub-Saharan Africa. In addition, NSR believes that even though satellite Ultra HD capacity requirements over the long-term are a niche market, it will be an important niche that will drive linear TV platforms towards higher ARPUs and revenues.

Indeed despite continuing, and what it says are for the most part unwarranted, concerns about OTT threatening the future growth of linear TV NSR believes that Ultra HD’s premium nature is now being seen as a fresh way to grow direct-to-home (DTH), cable and IPTV businesses further worldwide. The analyst points out that Ultra HD investment has hit new highs, with seemingly every few weeks another DTH platform announcing its Ultra HD intentions, trials or commercial broadcast.
Read the rest of this report at Rapid TV News.