Today’s 360 VR Buzz: Apple buys Denver startup building waveguide lenses for AR glasse

This was a very interesting BUZZ that I found today and wanted to share with you.

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Apple  has acquired Akonia Holographics, a Denver-based startup that manufactures augmented reality waveguide lenses. The acquisition was confirmed by Apple to Reuters who first reported the news. An Apple spokesperson gave TechCrunch the company’s standard statement, “Apple buys smaller technology companies from time to time, and we generally don’t discuss our purpose or plans.” This acquisition offers the clearest confirmation yet from Apple that it is investing resources into technologies that support the development of a lightweight augmented reality headset. There have been a number of reports over the years that Apple is planning to release consumer AR glasses within the next few years.  In late 2017, we reported that Apple had acquired Vrvana, a mixed-reality headset company with a device that offered users pass-through augmented reality experiences on a conventional opaque display. This latest acquisition seems to offer a much clearer guide to where Apple’s consumer ambitions may take it for a head-worn augmented reality device. Waveguide displays have become the de facto optic technology for augmented reality headsets. They come in a few different flavors but all of them essentially involves an image being beamed into the side of a piece of glass and bouncing between etchings (or other irregularities) in a lens and eventually beaming that image to the user’s eyes. Waveguide lenses are currently used in AR headsets sold by Magic Leap and Microsoft, among many others.  They’re popular because they allow for this, largely transparent designs though they also often have issues with color reproduction and the displays can only become so large before the images grow distorted. Akona’s marketing materials claim for their “HoloMirror” solution says it can “display vibrant, full-color, wide field-of-view images.” The startup raised $11.6 million in funding according to Crunchbase. While many of Apple’s largest technology competitors have already experimented with AR headsets, Apple has directed the majority of its early consumer-facing efforts to phone-based AR technologies that track the geometry of spaces and can “project” digital objects onto surfaces.

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