The 3D film release to date, approximately $16 million in 3D box office was generated by Columbia Pictures’ and Sony Pictures Animation’s Cloudy with a Chance of Meatballs in theatres equipped with RealD’s leading 3D cinema platform. Cloudy with a Chance of Meatballs earned an estimated $30.3 million in total box office and debuted at #1 during its opening weekend. The box office generated in theatres with RealD technology accounted for over 50% of the weekend’s receipts. The film was released in 3,119 locations, and the majority of the playdates were RealD and other 3D bookings.
Michael V. Lewis, CEO of RealD said, “Cloudy with a Chance of Meatballs is a terrific film with innovative and creative 3D techniques. This is a tremendous victory for our colleagues at Columbia Pictures and Sony Pictures Animation and for our worldwide network of exhibitor partners. With over $16 million, RealD 3D continued the trend of delivering the majority of box office gross for opening weekend proving once again that audiences everywhere prefer the 3D experience to any other.”
source: realD.com