This article was originally published on www.display-central.com.
3D platforms are becoming more plentiful and affordable, and 3D content continues to roll out. But is it easy for consumers to find this content and consume it? Maybe not yet, but it is certainly getting better. A couple of announcements from 3doo (New York, NY) and NanoTech Media (Las Vegas, NV) recently emphasize this point. Both will offer solutions to bring more 3D content into consumer’s 3DTVs.
NanoFlix3D is the name of the new service that NanoTech Media has developed. It has already been deployed on the Roku IPTV platform and will soon be available on Samsung and LG Smart 3DTVs as well.
According to Jeff Foley, CEO of NanoTech, “The NanoTech team is the only company to have solved the problem of providing a 3D user interface and menu system on the Roku platform. “Users want a smooth experience when viewing 3D content, and by using NanoTech’s system, NanoFlix3D provides a seamless and unique experience.” The new technology apparently eliminates the need to toggle a TV back and forth between 2D mode and 3D mode every time a person uses the menu to select 3D content for viewing.
The NanoFlix3D platform is also aimed at content creators. They can add their content to the library and NanoTech will license this and turnkey 3D channel solutions.
The news from 3doo is a new deal with LG Electronics, the world’s second largest television manufacturer, to pre-install the 3doo platform in the “premium app” section of its newest line of LG Cinema 3D televisions. The first sets with the platform will roll out in Germany, with worldwide LG availability projected in early December.
The move follows a similar deal and rollout the company did with Panasonic. 3doo also is a service that aggregates quality 3D content and packages an app to allow playback on 3DTVs. 3doo also announced that its global reach on Panasonic’s 3-D televisions has just been expanded to include major Asian and Middle Eastern consumer markets.
Michael Stougiannos, CEO of 3doo Inc., noted, “With the push of just one button, 3doo will quickly and easily connect millions of LG television consumers, first in Germany and soon around the world, to ever-expanding and eye-popping 3D content.”
The 3doo platform offers mostly free long- and short-form 3D content now, but soon will expand to offer 3D live events and paid on-demand 3D content.
Putting these content deals together is not easy, as each piece can have restrictions on the geographies where it can be played. 3doo builds this into its programming so only content licensed for that region will be visible in the menu of content. Development of 3D commercials is also in the works, as well as a social networking site to be called “my3doo.” A beta version of this is already running on Panasonic Viera 3DTVs.
So, it may be time to see what’s on 3DTV.
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