Despite lacklustre reception in the home, 3D entertainment is still able to increase ticket revenue at the box office according to Cineworld.
The 80 site cinema chain has reported an almost 25% increase in profit before tax in the first half of the year thanks, in part, to 3D presentation up charging. Revenues rose to just over £200 million.
Almost a third of the takings were from 3D releases, with the higher ticket fees raising the average admission to £5.39 (a rise of 4.7%).
‘Film studios are becoming increasingly adept in discerning the genre and target audience of 3D films and the quality of 3D product remains critical,’ the company said.
This is positive news for companies who have invested heavily in [Continue reading…]
Source: 3dfocus.co.uk