RoboCop 3D blockbuster hit $21 million in its first three days in China!
A decision to screen Sony and MGM’s rebooted RoboCop in 3D in China has paid off handsomely in the world’s second biggest film market, where an enduring affection for enhanced format movies can often translate into significantly higher box office.
“We are very excited by the success of RoboCop in China. The end of February is traditionally a very slow period for film openings, but Chinese audiences embraced RoboCop due to its great visual effects and the fantastic 3D version shown in China,” said Li CHow, general manager of Sony Pictures China.
The movie took $20.67 million in its first three days, showing on 99,502 screens with 3.4 million admissions. RoboCop was converted into 3D specifically for China and it is the only country in the world that is releasing RoboCop in 3D.