Despite still limited availability of pre-recorded 4K Ultra HD TV content, accelerating sales of 4K Ultra HD TVs and growing assortments of cameras and camcorders with built-in 4K Ultra HD video recording capabilities, the TV and camera industries have yet to do much to cross promote the product categories at retail
That was the observation of Scott Peterson, digital imaging market analyst with market research firm Gap Intelligence, who pointed to the potential opportunities marketers may be overlooking by failing to show consumers how 4K Ultra HDTV can deliver discernible benefits in both advanced new pictures and dramatically sharper home-grown video content needed to drive them.
More on the 4K camera and TV merchandising conundrum after the break:
Petersen told HD Guru that “4K UHD camera/4K UHD TV cross promotional activity is an area that is in need of improvement. The main drivers of any 4K cross-promotional activity that is out there seem to be Best Buy, along with Sony and Samsung.”
Sony and Samsung have each partnered with the big box consumer electronics retail chain to install demonstration and sales departments with dedicated and trained sales associates who can talk about the latest features across each company’s home entertainment product categories.
Both the latest TVs and digital imaging products are part of those efforts.
Peterson said that “4K is an area of focus for Best Buy in its TV department, Sony went as far as [Keep reading…]