ESPN is experimenting with new 3D hologram technology that will be used extensively during the World Cup soccer tournament in South Africa next summer. It allows studio anchors in Bristol, CT, to interview subjects located around the world as if they were physically in the studio.
It was demonstrated for media at ESPN Bristol headquarters, where anchor Chris Berman and Chuck Pagano, executive VP of technology for ESPN, were seated about 8ft apart. Looking at a flat-screen monitor in the room, anchor Bob Ley was electronically inserted into the picture, even though he was sitting in a different room down the hall. Unlike other attempts by other networks, this image looks very realistic.
Of course, Berman joked that the virtual technology “will save us so much airfare.”
“The amount of technological development will be changing the business. We’re going to be consumed more with higher-quality, bigger displays in the living room. We’re going to be doing more social interaction on devices to help complement that experience. There will be 3D,” Pagano said.
source: broadcastengineering
Very cool article! I heard they have 3d keyboards and monitors, and even a “phone” cubicle that allows a connected cubicle elsewhere get a full 3d “holographic” image of the person calling.
Even 3d advertising is in place with product “projectors” in supermarkets.