Germany loves 3D

Strong demand for 3D TV sets in Germany

As an update to a previous story – looking at a huge market for 3D technology in Europe; Germany seems to be leading the way…

3D technology looks set to conquer German living rooms after cinemas : 16 million consumers say they want to buy a 3D TV set, corresponding with every sixth German. Almost every third German is interested in the new technology, but does not currently plan to purchase a 3D TV set.   This is the result of a survey conducted by market research institute Aris among 1,000 Germans from 14 years of age on behalf of industry association BITKOM. Since the market introduction of 3D TV sets in Germany in March, more than 26,000 units have been sold. Average price was €2,000.

“After the successful introduction of TV sets with integrated internet access, the so-called hybrid-TV sets, 3D is the next big thing in the television world,” BITKOM president August-Wilhelm Scheer said in Berlin. The association expects more than 100,000 German households to possess 3D TV sets by the end of the year.

Worldwide, almost 6 million 3D TV sets are expected to be sold this year.  Next year, it will be almost 10 million and 2012 more than 25 million units. “3D will not be restricted to television, but enter other markets as well, in particular computer games and mobile devices,” predicts Scheer.


www.rapidtvnews.com

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Copyright 2010 Al Caudullo All rights reserved. The content and photos within may not be distributed electronically or copied mechanically without specific written permission. The content within is based upon information provided to the editor, which is believed to be reliable. Data within is subject to change.  Al Caudullo is not responsible for errors or omissions.

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