Food Network star Guy Fieri is taking his hit show Guy’s Big Bite into 3D premiering on Dec. 4 at 8 p.m. ET/PT. DIRECTV and Scripps Networks bring the first food show broadcast in full 3D to viewers on DIRECTV’s 3D channel, n3D(TM), powered by Panasonic.
n3D(TM), powered by Panasonic, will offer six new episodes of Guy’s Big Bite, produced specifically for 3D. These episodes will feature mouthwatering signature recipes such as, Andouille and Clam Crostini, Sloppy Joes with Maui Onion Straws, Hoisin Chicken Fold Ups, Braised Pork Shoulder and Garlic Parmesan Crab.
“If there is ever a time when you want to see programming in 3D it is watching Guy Fieri work his magic in the kitchen,” said Chris Long, senior vice president, Entertainment, DIRECTV. “Guy’s Big Bite looks amazing in HD so in 3D it will literally have viewers drooling in front of their 3DTVs. This is the first time that we have worked with a programming partner like Scripps Networks to develop new 3D content and the experience has been fantastic.”
“We’re interested in seeing how viewers react to our content in a 3D environment,” said Lynne Costantini, executive vice president, affiliate sales and marketing for Scripps Networks. “As our distribution partners begin to explore this new format, it’s important for us to be involved and support them with our powerhouse brands, helping them strengthen their connections with their subscribers and to grow their businesses. DIRECTV is an ideal partner in this pilot because they had assets they could bring to the production process.”
Guy Fieri competed on and won season two of The Next Food Network Star. In addition to Guy’s Big Bite, he hosts a variety of popular shows on Food Network, including Ultimate Recipe Showdown; Diners, Drive-ins and Dives; and Tailgate Warriors.
DIRECTV HD customers received a free software upgrade that enables them to have access to the 3D channels on DIRECTV. DIRECTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DIRECTV.
source: marketwatch.com
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