This year’s hot new feature in HDTVs is 3D, so it makes sense that Nielsen and the Cable & Television Association for Marketing have completed what they claim is the first comprehensive study including exposure to 3DTV content with qualitative focus groups and a quantitative study. numbers are showing consumers are likely to buy a 3DTV in the next year dropping after they experience it and consider the additional cost and limited content, with 57% taking issue with the necessary glasses. Though the same number of people said 3DTV made them feel like part of the action, those kinds of responses explain the hype over glasses free technology, despite its limitations.
While more people than ever will get the chance to get their eyes on 3D football, tennis and movies this weekend, manufacturers and retailers should prepare a determined road coaxing consumers to buy in immediately. The real solution seems to be content, and more of it. Its what people want…peraps a concerted effort should be made to do a massive 2D to 3D conversion for existing media…its cost effective and will provide a n immediate solution to the content starved industry looking to fill its pipeline and support the available technology. Gamers on the other hand are showing a much higher immediacy in purchasing home 3D— 71% of hardcore and regular gamers were interested in playing in 3D.
source: blogtoptech.info
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