3D screens arriving into the consumer market as well as the release of major blockbuster movies in the formats leading a resented interest in the 3rd dimension. Now technology events are demonstrating an increased demand for 3D content through processes like 2D to 3D conversion.
The ability to add another dimension to existing content – cost-effectively – could prove to be a winning tool. Agencies are now looking at these pieces of technology such as conversions, as well as developing content from scratch and facilitating the commercial viewing of 3D with, or without, glasses.
Whether the existing 2D content is a movie, an advertising clip or even the live-broadcast of a sporting event – agencies are adding depth to create 3D content. The technology of using algorithms to create 2 images and re emerge them either side by side or line by line has been sourced primarily out of Japan.
As the appetite for 3D grows, the conversion tool will prove a cost-effective vehicle for producing 3D content without investing in costly 3D rigs, which can cost upwards of US$100,000. Even when filmmakers do make the investment to film something in 3D, the converter can also function as a handy filmmaking tool.
When you do have a 3D rig, a real-rig, not a virtual rig, you can put it through a converter to preview, and show clients, with the glasses on, the actual result. And it’s important for the DOP and director to see that, because it’s important for convergence points and getting a nice level of comfort when creating 3D.
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