After setting off massive promotion campaigns for the UHD 4K resolution of which it is one of the main pioneers, Sony Electronics has unveiled yet another audience grabbing coup in its continuing efforts to show the consumer marketplace just how much they should enjoy 4K Ultra HD.
Taking to hear the rule that you should show people what you think is wonderful instead of simply telling them about it, Sony has taken at theater going audiences through its Sony Pictures Home Entertainment division and the movie Spider-Man by releasing a 30 second preview spot of the movie “The Amazing Spider-Man 2” in full Ultra HD glory during the CineMedia’s “FirstLook” movie pre-show previews shown in the cinema company’s nationwide theater locations.
According to Alex Magin, vice president of marketing at Sony Electronics, “National Cinema Media reaches consumers where they are already experiencing Sony 4K technology—in the cinema”. And given that the “Spider-Man” campaign is aimed at making viewers head into the nearest Best Buy stores where Sony is partnering with the electronics retail chain to promote and explain its TVs, along with Samsung and LG, Magin also stated that, “The Sony Stores and the Sony Experience at Best Buy are the best places to experience Sony 4K technology for the home”.
The rest of the article can be found at 4K.com.