Advertising in stereoscopic 3D just became a whole lot sexier thanks to SUSPECT and fashion brand Armani | Exchange.
In “Speed Style,” the fashion world’s first-ever 3D campaign, the New York-based creative studio turned a rendezvous in a smoky, surreal tunnel between two lusty, young lovers into a heady experience unlike anything seen before.
Following extensive VFX involvement on the first 3D music video for Latin Grammy Award-winning recording artist Daddy Yankee and a comedic :30 sports-centric spot from Wieden + Kennedy featuring LA Dodger outfielder Andre Ethier, SUSPECT was well prepared for the challenges of working in the 3D space.
Still, the Armani | Exchange film provided learning opportunities as the studio further developed its capabilities in this rapidly evolving realm.
The footage was shot on a Brooklyn sound stage over three days, blending traditional single-camera techniques with native two camera stereoscopic rig.
SUSPECT developed a bevy of techniques to accentuate the project’s stereoscopic aspects: rebuilding sets to create environments that had significantly more depth; extending existing camera moves or creating them where none existed; amplifying subtle lighting enhancements by creating new light sources with stereoscopic lens flares that created a dramatic new sense of composition; and taking several monoscopic 2D shots and dimensionalizing them so they existed in stereoscopic 3D like the rest of the film.
source: dexiner.com