Chalk it up to compettion or trying economic times, but be happy. Atomos has dropped the price of the Atomos Shogun or the new Atomos Assassin to unheard of lows. Now you can pick up my favorite external 4K recorder for only $1495 for the Shogun and $995 for the Assassin. And remember one of the best things about Atomos recorders is that they use off the shelf SSD, NO proprietary SDD’s. This adds to your savings over the competition.