Boris FX Adds ASSIMILATE SCRATCH Support to Boris Continuum & RED

Boris FX Adds ASSIMILATE SCRATCH Support to Boris Continuum Complete and Boris RED Product Lines

Boston, MA, USA – September 16, 2014 – Boris FX, the leading developer of integrated VFX and workflow technology for video and film, announces added host support for ASSIMILATE SCRATCH® to its flagship product line, Boris Continuum Complete (BCC), and to Boris RED. The new products were unveiled during IBC 2014 (September 12-16, Amsterdam, NL).

“We’re delighted to add SCRATCH to our family of supported host systems for BCC and Red,” says Steve Hayes, London-based Director of Business Development. “SCRATCH is showing the way in colour-led editing and compositing, and now with Boris FX support, offers a fully versatile and extendable solution.”

“SCRATCH has gained a well-earned reputation as the leading Advanced DI toolset because of its unique architecture that seamlessly marries world-class color-grading and powerful 3D compositing,” notes Steve Bannerman, VP of Marketing at ASSIMILATE. “One of the key elements of SCRATCH’s success lies in its support for industry-standard OFX plug-ins like BCC and Boris RED. SCRATCH artists continually push the both creative and price-performance envelopes, and Boris FX really delivers on all fronts.”

ASSIMILATE’s SCRATCH joins the Boris FX plug-ins supported host family that includes Adobe (After Effects and Premiere Pro), Avid, Blackmagic DaVinci Resolve, Grass Valley Edius, Final Cut Pro X, and Sony Vegas Pro.

Boris Continuum Complete 9 delivers the most comprehensive VFX plug-in suite ever created. Featuring over 230+ filters, including: 3D particle effects, image restoration, touch-up tools, true 3D lens flares and volumetric lighting effects, keys and mattes, real 3D extrusions, color grading, time-based effects, blurs, glows, and cinematic effects. BCC 9 also includes 3,000 presets designed to help editors and motion graphics artists work more creatively and efficiently.

Boris RED offers a wide range of broadcast-quality features for titling, transitions, and advanced composites, including text generators, paint, rotoscoping, extrusions, 3D shapes, and animations tools. RED can be accessed directly from a NLE timeline or as a stand-alone engine for effects creation and rendering.

Pricing and Availability:

•    BCC 9 will be available in September 2014 for $695 (MSRP USD).
•    Boris RED will be available in September 2014 for $695 (MSRP USD).

Purchases can be made direct through the Boris FX website (www.borisfx.com), by calling 888-77-BORIS, and through the worldwide reseller channel.

About Boris FX

Founded in 1995, Boris FX is a leading developer of VFX, compositing, titling, video editing, and workflow tools for broadcast, post-production, and film professionals. Boris FX products have grown to serve over a million artists worldwide. The company’s success lies in its ability to tightly integrate and leverage technologies through strong partnerships with Adobe, Apple, Autodesk, Avid, Grass Valley, Nexidia, Sony, and other leading developers of video editing software.

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