I came across this story on Entrepreneur. com by Rebekah Iliff, Chief Strategy Officer for AirPR. It makes a very compelling case for video in today’s marketplace as a tool for not only brand awareness but also creating that all-important connection to the lifeblood of any business, the customer. This is something places like this pr agency philippines should know a lot about given their experience in helping organizations, brands, and individuals achieve their business and marketing goals using PR and digital marketing strategies. As online marketing strategies are vastly becoming more popular than they were, companies often use methods such as videos to bring more traffic to their website. With there being professional video production companies like ASL Productions out there, there shouldn’t be any excuses for businesses not to implement video into their marketing strategy.
But they often forget that most businesses like to raise their brand awareness by going to promotional events to showcase their company. By having personalized items such as Custom Printed Napkins on display can also help improve your brand awareness, alongside the use of videos and online media.
In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. New technology will continue to drive this further, both in terms of accessibility to quality video hardware and software as well as bandwidth to upload and download content. Many companies are using video content as a means to improve their ability to gain clients. Using video in meetings with clients to communicate the value of their services. Though you still need to improve your negotiation skills to seal the deal when using kinds of strategies to bring on new clients, those that utilize video technology to capture the attention of investors and clients seem to get ahead in a wide variety of industries.
What’s more, according to leading digital-asset company, WebDAM,“visual IQ” is rising faster than any other form of IQ as human behavior adjusts to process and make sense of emerging forms of communication.
“People spend more time on digital video (one hour 55 minutes) than social media (one hour 44 minutes) per day, and 68 percent of U.S. marketers plan to increase their digital-video budgets over the next year,” says Rachel Payne, founder and CEO of FEM, Inc. “Brands are looking to video as a central part of their future marketing campaigns and every content creator knows that video is the essential medium for engaging current and future audiences.”
While text content will always have a place, stats show that more and more traffic volume is driven by video content. In fact, by 2019, a Cisco study projects that 90 percent of Internet traffic will be from video. The time is now to embrace video as your content driver, and here are five big reasons why.
yes Video Content is very important for the client