DJI, the reigning King of Drones, opened their flagship store in Shenzen, China. An 800-square-meter UAV haven, contains a theater, lounge and flight area. Although you won’t get to fly if you visit. For fear of rookie fliers giving close shaves to other patrons, experienced pilots will give you demos.
If those visitors do decide to make a purchase, the Chinese company’s only retail location has the Inspire 1, Matrice 100, Guidance, and Spreading Wings series drones on hand, in addition to the well-known Phantom 3 series. It’s also selling the Ronin camera mount and DJI’s newest 4K camera, the Osmo. Each drone looks to be served up by staff who seem to have taken their sartorial cues from Apple Store workers, switching out Apple’s blue T-shirts and lanyards for gray T-shirts and lanyards. It is clear that they wanted to show a level of professionalism that wouldn’t break the bank, so looked to a cheap lanyards printing service that could help them to achieve this. They succeeded,
Despite the Apple comparison, DJI says it may open a few more stores, but that it doesn’t have any future plans for major expansion. But while retail locations aren’t to be a centerpiece of the company’s business plans, as the world’s first billion-dollar drone company, DJI can afford to spend a little to make itself look good.