After the 2015 edition of the Consumer Electronics Show in Las Vegas last week, it is clear that market movement toward 4k (UHD) television is continuing to advance. The 4k sets on view at CES offered outstanding display performance as do the 4k sets already on display at retail points of sale (for example, Best Buy here in the States).
However, the market environment and ecosystem of 4k hardware, content and content distribution are evolving rapidly and hardly settling down. Many issues are trending and in flux. The next 12 months should see a good deal of progress.
At CES 2015 there was an announcement of a new Ultra HDTV Alliance with member firms DIRECTV, Dolby Laboratories, LG Electronics Inc., Netflix, Panasonic Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Visual Product Inc., Technicolor, The Walt Disney Studios, Twentieth Century Fox and Warner Bros. Entertainment. In Samsung’s press release concerning the UHD Alliance the firm states that the Alliance is “a new coalition of companies united to set the bar for next generation video entertainment by establishing new standards to support innovation in video technologies including 4k and higher resolutions, high dynamic range, wider color gamut and immersive 3D audio”. Samsung Electronics’ President, Visual Display Business, Hyunsuk Kim stated: “As the UHD ecosystem continues to evolve, we are strengthening our commitment to high-quality UHD content and devices. The Alliance will encourage the development of high-quality UHD content while distinguishing TVs that provide the most premium UHD viewing experience”. However, in this week after CES some dissension in the UHD Alliance ranks…
Read the rest of the story at DisplayDaily.com.