The “camera that gets out of your way”… is finally here!
HTC has announced a waterproof, wide-angled digital camera, the RE, capable of taking still photographs and videos.
The RE’s cylindrical design includes a sensor that automatically turns the device on when it is picked up and only two button controls.
An app lets wirelessly connected smartphones and tablets stream the footage live and play it back later.
Experts said the device would compete with GoPro’s products, but that it compared unfavourably to them.
However, HTC suggested its gadget had the potential to “change the face of mobile photography”.
“Combining incredible hardware with unrivalled software, HTC is reinventing the way we think about imaging,” said the Taiwanese firm’s chief executive Peter Chou.
No viewfinder? The suggestion is that owners use it in situations that they do not need to monitor framing – freeing them up to watch events directly as well as record them – thanks to the inclusion of a lens that captures a 146 degree field-of-view.
“While GoPro targets a very specific segment of the market, HTC has said it expects the RE to be more mainstream, used for things like capturing the first steps of your child.
“It’s much better for taking selfies than rivals as no-one else has a 13MP camera,” said Mr Jeronimo.
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