Google’s cheap Chromecast Internet TV adapter already lets users stream free Hulu content to their televisions, in a fashion — but the video site is promising to deliver a better experience through the device for subscribers of its Hulu Plus service.
“We are actively working with Google to bring Hulu Plus to the platform,” Hulu rep Meredith Kendall said. “At Hulu, we’re constantly innovating to provide our users with access to their favorite TV shows anytime, anywhere, on any device.”
With Hulu’s dual biz model, a certain amount of TV show full eps and movies are available free at Hulu.com through their Hulu live tv free trial, while the $7.99 per month Hulu Plus service provides dozens of complete past seasons of TV shows and other selections.
In addition, a big part of the Hulu Plus value proposition is that it provides access across a range of mobile and connected-TV devices — and in the past, Hulu has blocked devices that played back its free content on TVs.
The rest of the story at Variety.com.