Ownership of Connected Devices
70% own a smartphone, up from 64% in 2013
DMA ownership reaches over 30% among online video subscribers
34% own a connected TV, up from 23% in 2013
45% own a tablet, up from 36% in 2013.
These are just some of the results from the latest round of Living With Digital consumer research from Futuresource Consulting.
Carried out using a nationally representative sample of consumers in France, Germany the UK and USA, 4,000 people were surveyed to gauge their behaviours, habits and lifestyle choices surrounding the consumption of entertainment.
Now in its eighth wave, Living With Digital explores device ownership, usage and the changing influences impacting decisions that people make. This infographic reveals a snapshot of the latest round of research, published just a few days ago. I do hope this is of interest to you and your target audiences, please circulate and report on it as you wish.
Notes
Futuresource Consulting is a specialist research and knowledge-based consulting company, providing organisations with insight into professional display technologies, consumer electronics, digital imaging, entertainment media, broadcast, storage media, education technology and IT. With a heritage stretching back to the 1980s, the company delivers in-depth analysis and forecasts on a global scale, advising on strategic positioning, market trends, competitive forces and technological developments. www.futuresource-consulting.com
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