When LG Electronics claimed that a recent consumer study put them at the top of people’s 3DTV opinions, Sony Electronics Home Division made a rebuttal through their Senior VP Mike Abary, who argued that consumer actions speak louder than consumer studies. And… FIGHT!
Abary sent TWICE (“This Week in Consumer Electronics”) an email refuting LG’s consumer study claims that 80 percent of viewers preferred passive glasses 3D technology to active-shutter (or active-lens as Sony calls it) technology.
“Customers are choosing with their wallets,” Abary said. “Active is outselling passive by over about 6 to 1 according to NPD May 2011 data …. Especially important is that only our active shutter technology delivers HD in both 2D and 3D …. Sony creates the highest performing 3D products for consumers …. To view great 3D images you must start with great HD images. Sony remains committed to 3D across all companies and product categories — lens to livingroom.”
LG issued the findings of a blind, head-to-head consumer study measuring preferences for LG’s passive glasses 3DTVs against a Samsung active-shutter glasses-based 3DTV and separately against a Sony active-shutter set.
The study which was conducted for LG by Morpace research said that “more than three quarters of the respondents preferred LG Cinema 3D for the immersive 3D experience (78 percent), 3D effect (77 percent), overall picture quality (77 percent) and 3D glasses (78 percent).”
However, Samsung’s Revie and Sony’s Abary pointed to NPD retail sell-through numbers for last month showing that nearly 90 percent of 3D TV purchases were of the active-shutter variety. Why there is such disparity cannot be determined exactly. Likely, it is a third element that is pushing people to say one thing and then behave another. This could be cost, marketing or each consumers personal knowledge on shopping for a 3DTV.
Source: TWICE
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