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OLED 4K Not Quite Ready Yet?


Samsung Corporation’s Executive Vice President of visual display business, HS Kim, sited that 4K UHD is looking very good for 2014!

But not for  OLED 4K technology?

He said, it may be superior to 4K with conventional artificial LED backlighting in 4K screens but still at least a couple of years away from being viable at prices that are anywhere near affordable.

Both OLED technology and Ultra HD 4K display came out onto the consumer market in the same year, 2012. While 4K is a new resolution format that contains a minimum of 3,840 x 2,160 pixels (as opposed to the 1,920 x 1080 pixels of normal Full HD), OLED is a reference to Organic Light Emitting Diodes. In other words, OLED is the technology of 4K screens’ future composition.

Even now, in mid-2014, the prices of normal HD OLED TVs are well above $3,000 USD and the only OLED 4K TVs on the market, which are made by LG, cost well above $5,000 USD for even the smallest models. Yes, 4K LED TVs are expensive but they don’t come close to the price of an OLED 4K set.

Thus, according to Kim, “Not many consumers tried to purchase OLED TVs at that price. Price was our [Samsung’s] greatest barrier. So our attempt to expand the market didn’t really go well”.

The rest of the story and more at 4K.com.