While our friend, Nikke Finke called it a “hot mess”, with stilted dialog and 165 minutes too long, Transformers 4 opened it’s first weekend at the box office with oversized returns to match Optimus Prime’s size!
One million collectors’ Transformers RealD 3D glasses were given away to first fans seeing the film!
Online, TF4 launched a Superbowl spot in early February introducing the dinobots which became the #1 movie spot coming out of the game in terms of social mentions online. Paramount even later let fans request Optimus Prime to pick them up for a ride via popular Uber app. The first-of-its-kind partnership for a movie reached 50M social impressions. Also Optimus was reading fan tweets. Video gamers were snagged with Global Xbox takeovers and a first of its kind “Grimmlock Pet” for users to feature as their avatar. Additionally, to capitalize on the huge audience that plays Minecraft, influencers recreated their best TF4 inspired structure in partnership with Maker Studios.
The Transformers: Age of Extinction worldwide junket and premiere was held june 18-20 in Hong Kong, a city featured prominently in the movie. On the red carpet, a Giant Optimus Statue stood against the city skyline and a performance by the film’s “Battle Cry” song band Imagine Dragons (who announced a contest supported by U.S. radio and online promotions to attend the screening). The film also premiered at the Shanghai International Film Festival closing night and in Beijing. The movie’s U.S. premiere was held at Ziegfeld Theatre in New York City on June 25, and the global tour continues on with premieres in Berlin, Rio, and Tokyo through the end of July.
Read more at Nikkifinke.com.