To say that the global success of 3D cinema in 2011 has been extraordinary would be an understatement. This is turning out to be another banner year for 3D at the box office. Although it only played on a little over 3,000 3D screens, 3D accounted for 43% of the over $1 billion in global sales of Harry Potter And The Deathly Hallows: Part 2 ranking it as the ninth film in history to reach the billion dollar milestone (it is now Warner Bros’ biggest international release). Another 3D release, Pirates Of The Caribbean: On Stranger Tides, passed the $1 billion mark earlier this summer.
Michael Bay’s 3D blockbuster Transformers: Dark Of The Moon has been a box office juggernaut and is expected to cross the $1 billion mark by next weekend. However, it wasn’t even Paramount Pictures’ biggest film of the weekend. The studio’s other 3D flick, Marvel Studios’ Captain America, brought in nearly $25 million this weekend putting its gross at $170 million in less than two weeks since its release. With more and more 3D “tent pole” films slated for release by the major studios, expect this box office record breaking trend to continue.
On the home entertainment side, consumers are finding that 3D is one of the funnest concepts since color television. Based on recent sales reports for 3D Blu-ray, those consumers that have adopted 3D in their homes are hungry for content and have been buying up new 3D discs as soon as they become available. The growing number of 3D Blu-ray titles combined with the large installed base of 3D-capable Blu-ray players (as well as the rising sales of 3D-ready televisions) will cause sales to sharply accelerate in the second half of 2011.
“Glasses-free 3D” handheld devices are here to stay and will change the way 3D content is delivered to consumers. With the recent a launch of the Nintendo 3DS, the HTC Evo 3D and the forthcoming LG Thrill and Samsung Galaxy 3D, get ready to see a lot more 3D content for mobile devices. Along this line, PassmoreLab is continuing to establish itself as the leader in 3D music videos. With recent 3D projects for Osaka Popstar, Slash, Linkin Park, Plain White Ts and now Memphis High, PassmoreLab is becoming the “go to” 3D company for music industry executives and artists.
On the Museum and Science Center front, PassmoreLab is very excited to announce our relationships with content distributors: CineMuse and K2 Communications. Both companies specialize in the distribution of films to the museum, planetarium and science center markets worldwide. K2 will be distributing Inner Earth and CineMuse will handle institutional distribution of Physics of Surfing, Microworlds, The Extreme Nature of Bats, Fuzzy Baby Animals and Ocean Voyagers 3D. More information about CineMuse and K2 will be coming soon from PassmoreLab.
Source:PassmoreLab
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