LOS ANGELES and LONDON (November 29, 2011) – RealD Inc. (NYSE: RLD) announced today that the company’s 3D technology was selected for the Royal Film Performance™ United Kingdom premiere of Academy Award winner Martin Scorsese’s highly anticipated 3D live-action adventure film “HUGO.” Held on Monday 28th November 2011 at the Odeon Leicester Square in London, the premiere featured an ultra-bright 11 foot-lambert 3D projection.
“Combining the premiere of one of the most highly anticipated 3D films of the year with the Royal Film Performance created an extraordinary setting to showcase RealD 3D technology,” said Marlene Songin, Vice President, Cinema, EMEA at RealD. “It was quite an honor to demonstrate RealD’s technology to such a prestigious audience with an 11 foot lambert presentation for a fully immersive 3D experience.”
“HUGO” is the astonishing adventure of a wily and resourceful boy whose quest to unlock a secret left to him by his father will transform Hugo and all those around him, and reveal a safe and loving place he can call home. Directed by Martin Scorsese, “HUGO” is based on Brian Selznick’s best-selling novel The Invention of Hugo Cabret and stars Academy Award winner Ben Kingsley, Sacha Baron Cohen, Asa Butterfield, Chloe Grace Moretz, Ray Winstone, Emily Mortimer with Jude Law. Independently produced by GK Films, and distributed in the United Kingdom and Ireland by Entertainment Film Distributors, “HUGO” will be released beginning December 2nd (released in the United States by Paramount Pictures on November 23rd).
RealD is the world’s most widely used 3D cinema technology with over 18,700 screens equipped with RealD 3D in approximately 60 countries around the world.
About RealD Inc. RealD is a leading global licensor of 3D technologies. RealD’s extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD’s cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.
RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. For more information, please visit our website at www.reald.com.
Cautionary note on forward-looking statements
This press release includes forward-looking information and statements, including but not limited to: statements concerning the utilization of RealD 3D technology at The Royal Film Performance premiere and the commercial release date for “HUGO”. These statements are based on RealD’s current expectations and beliefs, as well as a number of assumptions concerning future events. Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD’s control that could cause actual results to differ materially from the results discussed in the forward-looking statements. RealD’s annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause that could cause actual results to differ materially from the results discussed in the forward-looking statements.
RealD undertakes no obligation to update publicly the information contained in this press release, or any forward-looking statements, to reflect new information, events or circumstances after the date they were made, or to reflect the occurrence of unanticipated events.
© 2011.RealD Inc. All Rights Reserved.
Source: Rick Heineman (RealD)