This article was originally published at www.moviescopemag.com
RealD will exclusively screen all of the studio’s 3D feature film previews and presentations in the 3,200 seat CCIB Auditorium using its innovative 2D and 3D-optimised Precision White Screen (PWS) technology.
Robert Mayson, Managing Director, RealD Europe said “We’re delighted that our Precision White Screen technology will be used to present to the European cinema industry the exciting 3D product coming out in 2014/2015. Our industry-brightest 3D projection technology paired with a Precision White Screen demonstrates our dedication to improving the visual experience, and we look forward to delivering great showcase presentations.”
Designed to enhance both 2D and 3D presentations, Precision White Screen technology has wide viewing angles and four to five times brighter edges. The improved screen efficiency results in up to 40% more total light coming off the screen, providing more uniform brightness and a richer visual image for all content.
RealD is the world’s most widely used 3D cinema technology, installed in 25,200 auditoriums by approximately 1,000 exhibitors in 74 countries around the world. The company has had a regular presence at CineEurope and last year successfully unveiled its Premium Large Format offering, “LUXE: A RealD Experience” at the event.
At CineEurope 2014, over 1,500 cinema exhibition and distribution professionals from across Europe, the Middle East and Africa (EMEA) will assemble in Barcelona to view the latest upcoming cinema releases; discover new products, services, and technologies; and network with industry peers.