WESTERVILLE, OH, March 10, 2014 – The Guitammer Company (OTCQB: GTMM), a leader in tactile and haptic broadcast technology and creator of the award-winning line of ButtKicker®-brand low frequency audio transducers that provide an immersive entertainment experience for audiences announced today the audience survey results from its “4D” installation at Digital Cinema Destinations Corporation’s (NASDAQ: DCIN) “Digiplex Solon Cinema 16” in Solon, OH.
A recent audience survey of movie goers who experienced a movie in the “4D powered by ButtKicker” auditorium showed that*:
· 83% would pay $2 – $4 or more per movie to experience a movie in 4D; ages 18 -44, male & female.
· 45% said they would pay more than $8 / movie to experience a movie in 4D; ages 18 -44, male & female.
· 67% said they would drive between 4–7 miles or more to go to a 4D equipped theater; ages 18 – 65, male & female
· 42% said they would drive more than 10 miles to go to a 4D equipped theater; ages 18 – 44, male & female
· And, 80% agreed that “4D improves or greatly improves their opinion of the movie theater company; ages 18 – 65, male & female
*Survey conducted December 2013 – February 2014, 67 total respondents; + / – 10% M.O.E.
Commenting about the results, Bud Mayo, CEO of Digiplex, said, “I’m not at all surprised by the results as the feedback our staff at Solon has been given by our customers regarding our initial 4D installation has been extremely positive.”
Mark Luden, CEO of Guitammer, stated, “We’re seeing strong increase for our 4D technology for movie theaters around the world. Last year we added over 4,000 seats in 22 auditoriums in the US, Hong Kong and China and we expect to see that trend continue this year as well. This survey reinforces what our customers already know and tell us; that movies and video games, and now sports, are better in 4D.”
About The Guitammer Company
The Guitammer Company, based in Westerville, Ohio, is a leader in low frequency sound products and broadcast technology. The Guitammer Company’s patented broadcast technology “ButtKicker Live!® or “4D Sports powered by ButtKicker” is now live on ESPN2 for the National Hot Rod Association (NHRA) broadcasts. “4D Sports powered by ButtKicker” enables the excitement, impact and feeling of live sporting events to be broadcast along with the sound and video, and puts the viewer into the action, whether at home or at the event. “4D Sports powered by ButtKicker” technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcasts. For more information see www.guitammer.com/4Dsports. ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company.