This article was originally published on www.display-central.com.
Sharp has announced a contest among filmmakers in association with THX and RED. Following the release of the 70” class AQUOS® 4K Ultra HD LED television, the first TV to receive the coveted THX 4K certification for picture quality, Sharp Electronics Corporation, along with the help of two other expert voices in picture quality, THX and RED, has announced the “Art of Amazing 4K Film Competition.” Sharp is inviting independent filmmakers to celebrate the detail of 4K resolution by creating a short film (less than four minutes in length) that captures an amazing high resolution entertainment experience through “energy, light and scale.”
In the official call for entries Sharp defines AMAZING as: “The impeccable interaction of energy, light and scale. It’s full of dynamic, precisely directed energy. It glows with crisp, radiantly bold light. Its scale is larger than life, its proportions exact.”
Entrants are asked to submit short films, depicting their personal vision of energy, light and scale. Submissions will be judged based on their creativity, technical quality and the use of the above elements. Submissions will be accepted through Nov. 8. “We believe that everyone should be able to experience picture quality so pure, so detailed that they are viewing the content as the director intended,” said Mark Viken, vice president of marketing at Sharp Electronics Corporation. “To realize this goal we have launched the world’s first THX certified 4K Ultra HD TV, which sets a higher standard for picture performance, and now we are calling on the creators of amazing content to help us embrace this mission and start a resolution revolution.”
Four finalists will be selected by Sharp, THX and RED’s REDucation team. Each finalist will receive a trip to the Shot on RED Film Festival in Hollywood on Dec. 4 and 5, where their film will be screened and the winner will be announced. The winner will also receive a Sharp 70” class AQUOS® 4K Ultra HD LED TV ($7,499.99 value) and a trip to the 2014 International CES® (Jan. 7 to 10) in Las Vegas, where their film will gain additional exposure while playing in Sharp’s highly trafficked CES booth.
Sharp, THX and RED’s REDucation network will announce four finalists on Nov. 14 with a winner to be chosen by a fan vote on Facebook. The video with the most votes will be the winner. The winner will then be announced live at the Shot on RED Film Festival on Dec. 5 in Hollywood. Fans who vote are also eligible to win a Sharp AQUOS 4K Ultra HD LED TV. The “Art of Amazing Film Competition” is open to all films under four minutes that are filmed in 4K. For complete submission requirements visit: https://www.facebook.com/SharpAQUOS/app_1389786591254942.