Sky is to scrap its 3D channel after spending millions trying to popularise the technology.
The broadcaster, which launched Europe’s first 3D channel in 2010, is to move all of its 3D programming content onto its on-demand service from 9 June.
“Since its launch in 2010, Sky 3D has led the industry, becoming the home of incredible 3D content,” said Luke Bradley-Jones, brand director of TV products, in a blogpost. “We are announcing the latest development in our plans for 3D. From June Sky 3D is going fully on-demand”.
We’ve seen on-demand downloads hit over 300m in the last three months alone,” he said. “That’s up by more than 60% year on year. The changes to 3D are all part of making our on-demand offering a fantastic destination for customers.”
TV fans have not warmed to the idea of 3D viewing: the BBC pulled out of the technology in 2013, citing a “lack of public appetite”.
Read more at http://www.theguardian.com/
No wonder with all this 3d-crap coming from hollywood. Christoph Waltz allready has found out. Sky 3D-you should hire serious 3D-filmer.